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Privacy Policy & POPIA Compliance

Last updated: 20 July 2025  |  Vision Alarm Direct (Pty) Ltd

Vision Alarm Direct is committed to protecting your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and all applicable South African data-protection legislation.

1. Who We Are (Responsible Party)

Vision Alarm Direct (Pty) Ltd ("we", "us", "our") is the responsible party as defined in POPIA. Our registered details are:

2. Personal Information We Collect

We collect only the personal information that is necessary to provide our services. This may include:

2.1 Information You Provide

  • Full name and surname
  • Email address and telephone number
  • Physical installation address (suburb, city, province)
  • Property type and security requirements
  • Payment and billing information (processed securely by PayFast — we do not store card details)

2.2 Information Collected Automatically

  • IP address and approximate geographic location
  • Browser type, device type and operating system
  • Pages visited and actions taken on our website (via Google Analytics)
  • Referral source (e.g. Google search, social media)

2.3 Information From Third Parties

We may receive basic contact and identity information from our payment partner (PayFast) or referral partners solely to fulfil your order.

3. Why We Process Your Personal Information (Lawful Basis)

We process your personal information for the following purposes:

  • Contract performance: To prepare your alarm-system quote, process your payment, schedule your installation and deliver after-sales support.
  • Legal compliance: To comply with PSiRA registration requirements, SAIDSA certification records, SARS tax obligations and other statutory duties.
  • Legitimate interests: To improve our website, prevent fraud and maintain the security of our systems.
  • Consent: To send you promotional communications and offers (you may opt out at any time).

4. How We Share Your Information

We do not sell your personal information. We only share it where necessary:

  • PayFast — to process online payments securely.
  • Google Analytics — anonymised website usage statistics.
  • Certified installation technicians — your address and contact number to schedule and complete your installation.
  • Armed-response monitoring companies — if you opt in to a monitoring contract, your contact and installation details are shared with the relevant monitoring company.
  • Regulatory authorities — PSiRA, SAIDSA, SARS or law enforcement if required by law.

All third parties are required to treat your data confidentially and in accordance with POPIA.

5. Security Cameras and Visual Verification

Our alarm systems include visual-verification cameras that capture short video clips only when an alarm is triggered. These clips are transmitted securely to your designated monitoring or response team. We do not retain continuous video footage.

  • Clips are encrypted in transit and stored on secure servers.
  • Retention period: clips are stored for a maximum of 30 days unless required for an insurance or legal claim.
  • Access is restricted to authorised personnel only.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyse site traffic. Types of cookies we use:

  • Essential cookies: Required for the website to function (e.g. session management for your quote configurator).
  • Analytics cookies: Google Analytics 4 — used to understand how visitors use our site. Data is anonymised before transmission.
  • Marketing cookies: Google Ads — used to measure the effectiveness of our advertising campaigns.

You may disable non-essential cookies in your browser settings at any time without affecting the core functionality of the website.

7. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfil the purposes for which it was collected;
  • Comply with legal, regulatory and tax obligations (minimum 5 years for financial records under the Companies Act);
  • Resolve disputes and enforce our agreements.

Once no longer required, personal information is securely deleted or anonymised.

8. Your Rights Under POPIA

As a data subject, you have the following rights:

  • Right to access: Request confirmation of whether we hold your personal information and obtain a copy.
  • Right to correction: Request correction of inaccurate or incomplete information.
  • Right to deletion: Request deletion of your personal information where we no longer have a lawful basis to process it.
  • Right to object: Object to the processing of your information for direct-marketing purposes.
  • Right to data portability: Request a copy of your information in a commonly used electronic format.
  • Right to lodge a complaint: Complain to the Information Regulator of South Africa.

To exercise any of these rights, contact our Information Officer at vision@visionalarm.co.za or call +27 73 614 9001.

9. Information Regulator Contact Details

If you believe your POPIA rights have been violated, you may lodge a complaint with the Information Regulator of South Africa:

  • Website: inforegulator.org.za
  • Email: complaints.IR@justice.gov.za
  • Address: JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001

10. Cross-Border Data Transfers

Some of our service providers (e.g. Google Analytics) may process your data outside of South Africa. We only transfer personal information to countries that provide adequate levels of protection or where the recipient is bound by enforceable data-protection obligations equivalent to POPIA.

11. Children's Privacy

Our services are directed at adults. We do not knowingly collect personal information from children under the age of 18 without verifiable parental consent. If you believe a child has provided us with personal information, please contact us immediately and we will delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legislation or our practices. The "last updated" date at the top of this page will always indicate the most recent revision. Continued use of our website or services after changes are published constitutes your acceptance of the updated policy.

13. Contact Us

For any privacy-related queries, to exercise your POPIA rights, or to report a data-protection concern, contact us: